Areas We Serve
Lerner Performance is based in the South Bay, and the work happens in person, at your gym. Adam Lerner owned and ran four gyms in the Los Angeles area over 25 years — he knows these markets because he has competed in them, corridor by corridor.
Every market below has its own economics: different rents, different competition, different members. The system is the same; how it applies is not. Pick your city for the local picture.
TORRANCE
A dense, mixed market — big-box chains, martial arts schools, and independent training gyms competing on the same corridors. Nobody wins on location here. Owners win on differentiation and retention.
REDONDO BEACH
Beach-city rent against year-round member economics. Seasonal foot traffic feels like demand; the P&L knows better. Retention math decides who survives the lease.
HERMOSA BEACH
Small footprints, premium pricing, and a community small enough that reputation is the marketing. Growth comes from revenue per member and referrals, not square footage.
MANHATTAN BEACH
Affluent members with high expectations and options everywhere. Owners win on experience and retention — and lose quietly to complacency while the classes still look full.
EL SEGUNDO
A corporate, daytime population trains before work, at lunch, and after work — then leaves town on weekends. Schedule design and PT-led models decide the economics.
PALOS VERDES
Palos Verdes Estates, Rancho Palos Verdes, and Rolling Hills Estates: low-density, relationship-driven, high-value members. Reputation, retention, and referrals run the whole business.
Not in one of these cities? If you run an independent gym in the greater Los Angeles area, apply anyway — the assessment starts with your numbers, not your zip code.
How It Works
01
The assessment and the coaching happen on-site. Adam walks your floor, meets your staff, and looks at what is actually happening — in your market, against your competitors, not a national template.
02
No upfront fees and no retainer. Adam earns 10% of the revenue increase your gym generates. If your numbers do not move, you owe nothing — which is why the work starts with your numbers, not a pitch.
The Gym Profit Opportunity Report
The free report values your gym’s unrealized business in five parts — current profit reality, hidden revenue, profit potential, your top three opportunities ranked by ROI, and a 90-day plan.
Or call Adam directly: 310-980-8160
